But we also went to one at Potomac Mills, similar to what Miachelle described. Not exactly glamorous. I think the first one in the market, though, is usually more of a showcase kind of store.

The prices of the basics will stay the same, relatively low. (What they call “cheap and chic” you might refer to as “disposable clothing.”)

But they’ve also been doing a lot more limited-time collaborations with designers — Roberto Cavalli and Karl Lagerfeld have both done special collections that were sold only at H&M, and this fall is Comme des Garcons. You can imagine those pieces are priced a bit higher!

When I was stationed back in MD, and later got out, we got a new mall, “Arundel Mills.” Like Arizona Mills. Same company, same ol’ schlep. It had an H&M. It had cute things, at a fairly reasonable cost.

BUT.

I don’t think H&M fits in with the pseudo “Rodeo Drive” attitude Scottsdale is drowning itself in. It isn’t high-end, and it isn’t overpriced. So why does Scottsdale want one so badly? And since it will be in Scottsdale, what will the price point be?

Any guesses?