That’s right — the “adult superstore” at 838 W. Elliot Road, Tempe, has upscaled its merchandise and now carries luxury lingerie like Ascension, Lucy B and even a brand also found in upscale department stores, Le Mystère. Some styles are designed for particular bodies, like full-figure bras by RubyPink, or the ones designed for “augmented women” (read: breast implants) by Le Mystère.

And to make sure you’re wearing the right size no matter what, all staffers at the store have undergone fit training to help customers find the correct fit and right cut and style.

Speaking of Le Mystère … the line will donate $1 from the sale of designated bras through March 31 to the American Heart Association Go Red for Women campaign (with a minimum donation of $200,000). I’m not sure if Fascinations carries any of the five styles — the Tisha (#955), Dream Tisha (#9955), Shameless Strapless (#755), Dream Strapless (#9755) or Carina (#9155), but it wouldn’t hurt to ask.

But proof that Fascinations still has a way to go to polish its image: When I asked Le Mystere’s PR company for an image of one of the bras for this post, a representative replied with an e-mail that said: “At this time, Le Mystere would prefer to not be associated with press regarding their vendor, Fascinations.” And the store doesn’t come up on the list of retailers on the Le Mystere Web site, either.

Good enough to sell to, not good enough to be seen in public with — sorta like the retail version of seeing someone on the downlow.

sammit

WHAT SAM WORE: 1/14/08
The shirt: Long-sleeved premium slim-fit button-down (Gap, 2004)
The pants: Cotton-blend trousers by Co-op, the house brand at Barney’s New York (Barney’s outlet store, Palm Springs, CA, 2005)
The shoes: Black leather lace-ups by Gordon Rush (Last Chance)
The scent: Tom Ford for Men Extreme (which will be in my Great Stuff column this week)

sammit

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