Not every fragrance is a new celebrity-inspired model. Some have been around for decades, and others are new offerings from old names.If a fragrance has been around for 75 years, I think it’s safe to call it a classic: Chanel No. 5, Shalimar — and Tabu? Yep — the scent celebrates its diamond anniversary this year, with a 1.75-ounce eau de parfum in a keepsake box. And the price has remained pretty consistent: The kit is $19.99 at drugstores, while back in the 1950s when this ad first appeared, cologne was $2.25 to $20 and perfume was $2.75 to $32.50.

My favorite cologne ever — probably because it was discontinued before

I could get a second bottle — was Unleaded by Donna Karan. Artistic bottle and a unique metropolitan twist to the scent, like all Donna Karan fragrances. Women are in luck with the launch of Donna Karan Gold, a warm scent constructed around Casablanca lilies and amber that comes with a neat hammered-metal sleeve around the bottle. The line of eau de toilette, eau de parfum and full perfume is $45 to $285 at department stores.

Maybe it’s a midlife crisis? Men’s fragrance Aramis turns 40 last year — it was the first men’s fragrance sold in department stores! — and now the packaging got a little refreshing: The limited-edition, giant-size (8.7 ounces!) Aramis Crested Bottle is $70 at fragrance counters.

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