I have no problem admitting that I’m a little bit afraid of Electric Ladyland. There’s so much going on in each store — chandeliers, pink stripes, and stuff! stuff! stuff! I worry about my retinas searing from visual overload.But here’s the thing: The store may be packed, but it’s packed with some really great stuff. Not everything may be to your liking, but there are bound to be several items you love.And it’s successful: Owner Penny Long will open her fourth store in November at Scottsdale Fashion Square. (Amazing, isn’t it, that Fashion Square is Long’s fourth choice? Usually it’s everyone else’s first.)

Long’s first store opened in north Scottsdale, across Scottsdale Road from Kierland Commons, and there’s already an Electric Ladyland open in Chandler Fashion Center and an Electric Ladyland Denim in the Arcadia neighborhood of Phoenix.She’ll donate 10 percent of sales from her grand opening of the Scottsdale Fashion Square store — 7 to 10 p.m. Nov. 2 — to her charitable group Penny’s Paws, which benefits Valley animal shelters.Want a look at the offerings in her stores? Check out www.electricladyland.com.

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