Elizabeth Hurley will star in the latest ad campaign for Jordache jeans — I hesitate to call her the "face" of the company but calling her the butt of it really doesn’t sound right, either, does it?

It’s the continuation of ’70s brands trying to reinvent themselves in a new millennium: Last year’s ad campaign for Gloria Vanderbilt jeans featured supermodels like Gisele Bundchen squeezed into a pair. (Jordache, on the other hand, started out with Brittany Murphy before upgrading to Hurley.)

Posted in: Uncategorized |

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.