I can’t tell if this is savvy marketing or a huge blunder: Avon decided to use "Days of Our Lives" actors Peter Reckell and Kristian Alfonso (Bo and Hope) as the stars of its ad campaign for Blue Rush fragrance for men and women.On one hand, soap operas have a huge audience, popular with women 18 to 49 who make up a large part of Avon’s target demographic. There’s even a cable channel that shows nothing but rerun soaps.On the other hand: Aren’t most people embarrassed to admit they watch soaps? I thought they was the sort of program you admitted to watching only because you were bedridden for a week, or a college student practicing up on your irony skills on your free afternoons.This statement from the director of Avon’s U.S. fragrances, however, is bad no matter what: "Blue Rush mirrors the passionate relationship of Bo and Hope. The fragrance is about getting swept away by the feeling of the intoxicating rush of passion."Getting swept away by the feeling of the intoxicating rush of passion will cost you $16.50 (for him) or $17.50 at www.avon.com.

Posted in: Uncategorized |

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.