… and also apparently occasionally responsible for murder, rape and mutilation.

The World Diamond Council has launched a $15 million public relations campaign to counteract the black eye the diamond industry’s going to get in Leonardo DiCaprio’s movie "The Blood Diamond." The movie, which portrays the civil strife in the African country of Sierra Leone during the late 1990s, apparently doesn’t gloss over the role that "conflict diamonds" played in funding the rebel armies’ fight.

(Why the damage control? More than 25% of all diamond sales happen between Thanksgiving and New Year’s.)

This kind of stuff never happens over cubic zirconium.

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